Compassion International, too, approaches poverty alleviation as an outgrowth of enterprise…Tim Glenn, the communications director for Compassion International, wouldn’t tell me how much each semitrailer costs to build and operate. “This is a competitive industry, and I don’t want to disclose anything that gives our competitors an advantage,” he said. But, he added, “It is cheaper than television. We wouldn’t do it if it wasn’t an effective marketing tool and we didn’t get a good R.O.I.”

Read The New Yorker article here.

photo courtesy Compassion International